Air max

The sneaker game changed when Nike launched the first Air Max 34 years ago. Why was it so special? What is Nike Air technology? The thing that makes it so great is the non-collapsible sneaker cushioning that has pressurised air in a bubble.

A NASA engineer designed the Air sole which offers the wearer a springy foundation. The sole bounces back into shape after each hop, step and jump reducing the chances of shock injury.